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Research Reports

Children’s media lives: year 1 findings

Posted on 23 Jun 2015 with 0 comments
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The first findings from Ofcom’s new study that involves tracking the media habits and attitudes of the same group of 18 UK kids, ages eight to 15, over a three-year period. The study provides evidence about the motivations and the context of media use, and how media is part of daily life and domestic circumstances. It also provides rich detail of how media habits and attitudes change over time, in particular linked to children’s emotional and cognitive development.


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