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Research Reports

The stereotypical computer scientist: gendered media representations as a barrier to inclusion for women

Posted on 20 Jan 2015 with 0 comments
Gender and ICT Social Media

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This research paper examines undergraduates’ stereotypes of the people in computer science, and whether changing these stereotypes using the media can influence women’s interest in computer science. In Study 1, college students at two U.S. universities provided descriptions of computer science majors. Coding these descriptions revealed that computer scientists were perceived as having traits that are incompatible with the female gender role. In Study 2, college students at two U.S. universities read fabricated newspaper articles about computer scientists that either described them as fitting the current stereotypes or no longer fitting these stereotypes.


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